The Communauté d'agglomérations Bergeracoise inaugurated in October 2025 its new performance hall, 'L'Étincelle'. This name finds its origin in the establishment of the event center on the historic plain of Picquecailloux in Bergerac, former site of the powder magazine and explosives Eurenco, while symbolizing the creative force able to revive curiosities and emotions. I thank the agency SEV for having associated me with the design of the visual identity of this iconic place. The logotype combines George Rounded Regular and SemiBold typographies to embody movement, accessibility and warmth; the chromatic palette Fuchsia/Terracotta deploys bold and vibrant colors that affirm the project’s boldness and conviviality, creating a bright and coherent universe on all media. The symbol of the spark, polymorphic, rhythm visual communication: discreet or spectacular, it evokes the outpouring of ideas and the meeting, acting as a catalyst for territorial influence, source of lasting inspiration for all ...